![]() After all, I make my living today by successfully avoiding shiny new toys – and advising others to do the same. It could be seen as too fatalistic if the writer means everyone everywhere is always going to fall for SNTS.ĭeal with, yes. ![]() ![]() My only potential qualm with that description is that last sentence. “To get a sense of how all-pervasive and dominant the syndrome can be, walk past a telecommunications store the night before a major smart phone release and behold the people queueing in any weather condition. “If you’re not aware of this phenomenon, the shiny-toy syndrome is typically characterized by wanting to own the latest toy (often irrespective of the practical or functional need) or getting hooked on the intense but very temporary high of the ownership before moving onto something else. And if it’s the latter, then it’s far too contagious for my liking.Įither way, let me quote PTA Consulting to spell out what we’re facing here: ![]() If it’s the former, you could call it the human condition – a handicap we all have to deal with all the time. Far too many investors suffer from “shiny new toy syndrome.” For that matter, too many people in general are afflicted by this condition. ![]()
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